Duncan Buchanan AMI CPM (Fellow)

Strategic Marketing Advisor at Adept Research

	Duncan, our director of strategic insights, is a market researcher, consultant and strategist with over 25 years of experience. He is both a Certified Practicing Marketer (CPM) and a Fellow with the Australian Marketing Institute. Duncan supplies both market research services and strategic marketing advice to our clients.

Duncan Buchanan is also a member of:

The Research Society (Australia)
The Marketing Chapter of the Monash University Alumni

The world of marketing is constantly evolving and Duncan is at the forefront of this process. That means he is constantly keeping up to date with the latest developments.

Over the past 12 months, Duncan has participated a range of marketing seminars that cover the expanding use of AI in marketing. He is fully up-to-date on how to integrate AI into all types of marketing solutions.

As part of his commitment to professional development, back in 2004 and again 2009 Duncan completed a "Master Class" in Strategic Analysis of Focus Groups, conducted via the TRS Professional Development Program.

Over recent years he has also undertaken various other marketing (and market research) professional development programs.

The most recent being a seminar into Behavioural Economics in 2015. This covers how consumers make buying decisions on both a rational and emotional level.

Duncan has further expanded his skills in this field by attending a recent 2017 seminar on how to successfully apply the technique known as: "Measuring Conscious Consumer Emotions". This is a process for better understanding of consumer perceptions of brand health, in order to generate better marketing and advertising outcomes.