Duncan Buchanan
Director of Adept Research

Duncan

Duncan is a market researcher, consultant and educator with over 25 years of experience
in supplying market research services.

He manages the entire market research project for each client. From start to finish.

Duncan Buchanan is a Certified Practicing Marketer (CPM) with the Australian Marketing Institute.

   

He is also a member of:

The world of marketing is constantly evolving and Duncan is at the forefront of this process. That means he is constantly keeping up to date with the latest developments.

As part of his commitment to professional development, back in 2004 and again 2009 Duncan completed a "Master Class" in Strategic Analysis of Focus Groups, conducted via the AMSRS Professional Development Program.

Over recent years he has also undertaken various other marketing (and market research) professional development programs. The most recent being a seminar into Behavioural Economics in 2015. This covers how consumers make buying decisions on both a rational and emotional level. 

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